DR Institute presents
AN EVENING SEMINAR SERIES

  Seminar 1 Seminar 2
Perth TBA TBA
Auckland TBA TBA
Melbourne TBA TBA
Sydney TBA TBA

CPD Points: 4hrs (both evening sessions)

Corporate vs Private
Digital Smile Design
Marketing for Practice Growth
Case Presentation

Create growth and success in your practice by attracting New Patients with Digital Technologies and Targeted Marketing

PROGRAM
6.00 REGISTRATION (EACH EVENING)
6.30 EVENING 1
Lecture 1 MARKETING FOR NEW PATIENTS
  • An overview of Internal and External marketing systems
  • How to build an environment for successful internal marketing
  • The role of Digital Smile Design in successful marketing
  • Staff training to optimize your marketing message

7.30 REFRESHMENTS

8.00 EVENING 1
Lecture 2 HOW TO INTRODUCE DIGITAL SMILES TO PATIENTS
  • What Digital Smile Design systems are best to use
  • How to integrate these systems into your practice
  • What value is there showing your patient “Before & After” in their mouth
  • Can you do your own designs/wax ups and get success
  • What will a Smile Design System do for you in your practice
6.30 EVENING 2
Lecture 3 CASE PRESENTATIONS FOR IDEAL TREATMENTS
  • The real story behind 90% plus case acceptance
  • The key role that Photography plays in communication with patients
  • Communication is the key to treatment plan acceptance
  • Systems to link Photography, Patient Communication and Case Presentation to accelerate case acceptance and productivity

7.30 REFRESHMENTS

8.00 EVENING 2
Lecture 4 CORPORATE SALE VS PRIVATE PRACTICE
  • To sell or not to sell your practice…..when is the best time?
  • A comparison of the benefits of considering a Corporate sale vs selling privately in or outside your practice vs up skilling and restricting your practice
  • What benefits do the Corporates really bring to your practice
  • How do Corporates value your practice to buy it
BOOK EARLY – LIMITED SEATING

A series of evening lectures not to be missed for clinicians planning to develop their practices and grow their “In-House” referral systems as well as optimize their marketing activities.



LECTURER
Dr Derry Rogers

Derry RogersHe is the founder and past president of the Australian Society of Dental Aesthetics, an Accredited member of the American Academy of Cosmetic Dentistry, a Fellow of the International Academy of Facial Aesthetics and a member of the International Who’s Who of Professionals. He completed a 3 year Presidents Management program at Harvard University Boston and one of the leading cosmetic dentists in Australia.

As the Clinical Director of the DR Institute, he has delivered over 2000 hours of continuing education to dentists throughout Australasia, USA and the UK and is at the forefront of cosmetic dentistry and its ongoing growth.

He was the Chair of Dental Partners Clinical Board for 4 years whilst his practice was the flagship of one of Australia’s large Corporate Groups and retired from his role in 2014, (so bringing great insights to Corporate life.) He is the Managing Director of C.D. Marketing and The D.R. Institute.

C.D. Marketing www.cdmarketing.com.au
  • The message that new patients receive when they first enter your clinic is paramount to their perception of what your clinical skills can offer them.
  • By combining optimal service delivery and internal marketing support systems, patients get a sense they are in “the right place” to deliver their dental needs.
  • Discover how to create the optimal internal image of your practice using time honored and tested marketing materials.
D.R. Institute
  • The DR Institute offers dedicated “Over the Shoulder” training for Dentists, their Associates and their staff. The Institute has been expanding dentists skills and optimizing growth in dental practices within Australia and New Zealand for over 25 years. Dr Rogers and his faculty provide over 30 years of clinical experience and business insights to their teaching and mentoring roles.
  • The DR Institute also runs Consulting/Coaching programs for practices that wish to take their practice and teams to the next level of service delivery and clinical skills.

The DR Institute under the direction of Dr Derry Rogers offers dedicated training for Dentists, their Associates and their staff. The Institute has been expanding dentist’s skills and optimizing Dental Practices all over Australia and New Zealand for the past 20 years.

Dr Rogers and his faculty bring over 30 years of clinical experience and business insights. He has personally delivered over 40,000 veneers and anterior crowns and runs a successful practice in Melbourne, Australia dedicated to cosmetic and reconstructive dentistry.

At the DR Institute you will learn:

  • New clinical skills and knowledge of materials to consistently deliver high quality dentistry
  • The ability to manage your practice more efficiently, including staff management and financial management
  • New skills to generate patient referrals and increase case acceptance
  • The inspiration to embark on change to improve practice profitably and work life balance
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